Pepsi Generations Super Bowl Experience
During the 2018 Super Bowl LII Hatch, along with iHeart Media, helped launch PepsiCo’s “Pepsi Generations” global campaign with a pop-up at Minneapolis’ Nicolette Island Pavilion. The campaign ran throughout 2018 in 55 markets around the world celebrating the best moments of Pepsi’s past while, at the same time, it created new iconic moments for […]
Nerdist Industries Borderlands Laser Tag, SDCC
Hatch teamed up with Nerdist Industries and 2K games to take over the top level of Petco Park in San Diego for a weekend long Laser Tag experience during the 2014 Comic Con. For the launch of Borderlands the Pre-Sequel we custom fabricated a complete arena designed to put players right in the thick of […]
Michael Jackson Diamond Celebration
To celebrate Michael Jackson’s 60th birthday, Sony Music and the Estate of Michael Jackson hosted a celebration that saw hundreds of fans come together for a jam-packed evening to celebrate with A-listers such as Angela Bassett, Blake Griffin, Gabrielle Union, Evan Ross and Tinashe, friends and Paris Jackson, Prince Jackson, Michael’s children, plus his brothers Jackie, Tito. […]
Made In America Festival
Made in America is the two-day music festival curated by Jay Z that brings 100,000 fans together to celebrate diversity, music, art and civic agency. For the past two years, Hatch has been brought on by RocNation to produce their sponsor activations, VIP/Talent Lounge and Cause Village. Each year over Labor Day weekend we partner […]
LG Electronics Godzilla Premier
LG Electronics partnered with Warner Bros. Pictures and Legendary Pictures to host the premiere of one of the summer’s most anticipated films, “Godzilla.” LG rolled out the red carpet for its curved, flexible smartphone, LG G Flex, along with the movie’s cast and filmmakers at the Dolby Theater in Hollywood, to celebrate the most revered […]
Social Underground at SXSW
We teamed up with Samsung, Nerdist Industries & Comixology to host the The SXSW Gaming Expo closing night party at the Palmer Events Center, in Austin, TX. Highlighted by performances from Ra Ra Riot and Youngblood Hawke the free event titled, Social Underground, was presented by Samsung Galaxy. Prior to the show, we hosted the official […]
Jeep at the iHeartSummer Weekend
In 2017, Jeep challenged Hatch to bring to life multiple activation touch points that each packed a powerful color punch at the iHeartRadio 2017 Summer Weekend. On property at the Fontainebleau Hotel, Miami, Hatch decked out a private cabana space where fans could jump on a pair of moving surfboards for a custom developed virtual […]
iHeartSummer Weekend by AT&T
iHeartMedia and AT&T DIRECTV threw the celebration of summer with the iHeartSummer ’17 Weekend by AT&T at the legendary Fontainebleau Miami Beach on Friday, June 9 and Saturday, June 10, 2017. We returned to south Florida to produce iHeartMedia’s VIP and back of house activations and sponsor integrations throughout the event. The weekend-long event featured live […]
AT&T DIRECTV at the iHeartSummer Weekend by AT&T
iHeartMedia and AT&T DIRECTV threw the celebration of summer with the iHeartSummer ’17 Weekend by AT&T at the legendary Fontainebleau Miami Beach on Friday, June 9 and Saturday, June 10, 2017. We returned to south Florida to produce DIRECTV’s fan experiences as well as iHeartMedia’s VIP and back of house activations and sponsor integration throughout the […]
iHeart Music Festival
For the third straight year iHeartMedia brought on Hatch to help produce one of the biggest music festivals in America. Returning to the CW network, the 2017 iHeartRadio Music festival was a two-night event hosted by Ryan Seacrest at the T-Mobile Arena in Las Vegas. This year’s unforgettable performances included set from Coldplay, The Weeknd, […]