In 2017, Jeep challenged Hatch to bring to life multiple activation touch points that each packed a powerful color punch at the iHeartRadio 2017 Summer Weekend.
On property at the Fontainebleau Hotel, Miami, Hatch decked out a private cabana space where fans could jump on a pair of moving surfboards for a custom developed virtual big wave surfing experience.
Fans were prompted to follow the Jeep directional signage to a branded palapa just off the pool, where they could chill out and sip on some fruit infused ice water while they waited for their custom branded t-shirt. After receiving their swag, fans headed to the beach for the main event.
JEEP marks the spot! On the beach Hatch created a mega colorful race course where fans participated in race heats all day long for the lowest times. Prize packages included upgraded swag, ticket upgrades and VIP packages for that nights main stage performances.
