Jeep at the iHeartSummer Weekend

In 2017, Jeep challenged Hatch to bring to life multiple activation touch points that each packed a powerful color punch at the iHeartRadio 2017 Summer Weekend.

On property at the Fontainebleau Hotel, Miami, Hatch decked out a private cabana space where fans could jump on a pair of moving surfboards for a custom developed virtual big wave surfing experience.

Fans were prompted to follow the Jeep directional signage to a branded palapa just off the pool, where they could chill out and sip on some fruit infused ice water while they waited for their custom branded t-shirt. After receiving their swag, fans headed to the beach for the main event.

JEEP marks the spot! On the beach Hatch created a mega colorful race course where fans participated in race heats all day long for the lowest times. Prize packages included upgraded swag, ticket upgrades and VIP packages for that nights main stage performances.

Frequently Asked Questions

1 What types of interactive experiences did Hatch create for Jeep at the iHeartSummer Weekend?

Hatch designed multiple activation points for Jeep. This included a private cabana with a custom-developed virtual big wave surfing experience, a branded palapa offering fruit-infused ice water and custom t-shirts, and a mega colorful beach race course for fans to compete in.

2 What services did Hatch provide for the Jeep activation at iHeartSummer?

For the Jeep iHeartSummer Weekend activation, Hatch provided a comprehensive suite of services. These included design, custom fabrication, event management, production services, and overall sponsor activations to bring the brand's vision to life.

3 How did Hatch manage multiple brand touch points at a large event like iHeartSummer?

Hatch brought to life multiple distinct activation touch points both on property at the Fontainebleau Hotel and on the beach. They utilized Jeep directional signage to guide fans between experiences, ensuring engagement across various branded zones throughout the event.

Frequently Asked Questions

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