iHeartMedia and AT&T DIRECTV threw the celebration of summer with the iHeartSummer ’17 Weekend by AT&T at the legendary Fontainebleau Miami Beach on Friday, June 9 and Saturday, June 10, 2017.
We returned to south Florida to produce iHeartMedia’s VIP and back of house activations and sponsor integrations throughout the event.
The weekend-long event featured live performances from DJ Khaled, Halsey, Miley Cyrus, Backstreet Boys, Fifth Harmony, Noah Cyrus and more special guests.
In addition to performances from the year’s top artists, the jam-packed weekend celebrated all things summer with a variety of beach games, events and activities including the All-Star celebrity beach volleyball tournament featuring some of today’s hottest artists, athletes, DJs and more.
We designed and crafted the custom branding and social moments, VIP cabanas and fan engagement opportunities throughout the hotel.
We worked with sponsors to fill the weekend with pools side performances and events, talent Instagram sets, engaging brand experiences and photo moments like Sally the Sawn, the world’s largest inflatable pool floaty,
The daytime featured sets by iHeartRadio’s house DJs, including DJ Prostyle, DJ Obscene and DJ Whutever and an All-Star celebrity beach volleyball tournament hosted by Nick Cannon and Rich Eisen. The tournament featured a star-studded roster of team captains including Backstreet Boys, Kel Mitchell, Kat Graham and Katrina Bowden as well as players from the National Volleyball League.
