For the past three years, Hatch has designed and produced Ulta Beauty’s pop up beauty bar at the iHeart Music Festival Daytime Village.
We retrofit a structure tent with custom branding, lounge vignettes, product displays, photo ops and listening stations.
The highlight of the pop up are the make-up stations. Guests are given the opportunity to sit back and relax while a professional stylist makes them over so they can look their best while rocking the festival.
