For the past three years, Hatch has designed and produced Ulta Beauty’s pop up beauty bar at the iHeart Music Festival Daytime Village.
We retrofit a structure tent with custom branding, lounge vignettes, product displays, photo ops and listening stations.
The highlight of the pop up are the make-up stations. Guests are given the opportunity to sit back and relax while a professional stylist makes them over so they can look their best while rocking the festival.
Ulta . iHeart Media
Design . Custom Fabrication . Event Management . Production Services
Share This
For the Ulta Beauty activation at the iHeart Music Festival, Hatch designed and produced a pop-up beauty bar. This included retrofitting a tent with custom branding, lounge areas, product displays, photo ops, and make-up stations.
Hatch designed and retrofitted a structure tent for Ulta Beauty, incorporating custom branding, lounge vignettes, and product displays. Custom fabrication was a key service provided to create the unique pop-up beauty bar.
For the Ulta Beauty pop-up at the iHeart Music Festival, Hatch provided design, custom fabrication, event management, and production services. They were responsible for creating and executing the entire beauty bar experience.
At the iHeart Music Festival, Hatch created an engaging experience for Ulta Beauty guests by offering make-up stations with professional stylists. The pop-up also featured photo opportunities and listening stations to enhance interaction.