First time sponsor, Taco Bell, leaned on Hatch to create an engaging fan activation experience at the 2017 iHeart Music Festival Daytime Village.
We transformed a structure tent into a quirky social moment experience that offered guests immersive sets to pose with and share with friends.
Brand ambassadors served frozen desserts to fans from a custom “hand in the hole,” service wall and helped snap pics in front of a giant bendy straw art sculpture.
