How did Hatch help Taco Bell engage fans as a first-time sponsor at the iHeart Music Festival?

Hatch transformed a structure tent into a quirky social moment experience for Taco Bell at the 2017 iHeart Music Festival Daytime Village. They offered guests immersive sets for posing and sharing, along with brand ambassadors serving frozen desserts.

What specific experiential elements did Hatch design and fabricate for the Taco Bell activation?

Hatch designed and custom fabricated immersive sets for guests to pose with, a custom "hand in the hole" service wall for serving frozen desserts, and a giant bendy straw art sculpture. These elements were created to be highly shareable on social media.

How did Hatch ensure a memorable and shareable experience for festival-goers?

Hatch focused on creating a "quirky social moment experience" with unique immersive sets and photo opportunities. Brand ambassadors were also present to assist guests in snapping pictures, encouraging them to share their experiences with friends.

Taco Bell at the iHeart Music Festival

First time sponsor, Taco Bell, leaned on Hatch to create an engaging fan activation experience at the 2017 iHeart Music Festival Daytime Village.

We transformed a structure tent into a quirky social moment experience that offered guests immersive sets to pose with and share with friends.

Brand ambassadors served frozen desserts to fans from a custom “hand in the hole,” service wall and helped snap pics in front of a giant bendy straw art sculpture.

Client

Taco Bell . iHeart Media

Services

Design . Custom Fabrication . Event Management

Frequently Asked Questions

1 How did Hatch help Taco Bell engage fans as a first-time sponsor at the iHeart Music Festival?: Hatch transformed a structure tent into a quirky social moment experience for Taco Bell at the 2017 iHeart Music Festival Daytime Village. They offered guests immersive sets for posing and sharing, along with brand ambassadors serving frozen desserts.
2 What specific experiential elements did Hatch design and fabricate for the Taco Bell activation?: Hatch designed and custom fabricated immersive sets for guests to pose with, a custom "hand in the hole" service wall for serving frozen desserts, and a giant bendy straw art sculpture. These elements were created to be highly shareable on social media.
3 How did Hatch ensure a memorable and shareable experience for festival-goers?: Hatch focused on creating a "quirky social moment experience" with unique immersive sets and photo opportunities. Brand ambassadors were also present to assist guests in snapping pictures, encouraging them to share their experiences with friends.

Frequently Asked Questions

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