For three consecutive years, we partnered with iHeart Media to design and activate T-Mobile’s sponsorship during the annual iHeart Radio Music Festival.
At the Festival’s Daytime Village, we created a unique engagement where guests had the opportunity to tie-dye their arms or hats in T-Mobile colors. Festivalgoers were also able to escape from the Vegas heat with fresh water under misters as well as charge their phones at branded charging stations.
Brand ambassadors were deployed throughout the Village with water jet packs and branded cups to deliver relief directly to fans.
We extended T-Mobile’s presence to the main arena with branded photo ops and a step and repeat press wall.
