Hatch

T-Mobile at the iHeart Music Festival

For three consecutive years, we partnered with iHeart Media to design and activate T-Mobile’s sponsorship during the annual iHeart Radio Music Festival.  

At the Festival’s Daytime Village, we created a unique engagement where guests had the opportunity to tie-dye their arms or hats in T-Mobile colors.  Festivalgoers were also able to escape from the Vegas heat with fresh water under misters as well as charge their phones at branded charging stations.

Brand ambassadors were deployed throughout the Village with water jet packs and branded cups to deliver relief directly to fans.

We extended T-Mobile’s presence to the main arena with branded photo ops and a step and repeat press wall.

Client

T-Mobile . iHeart Media

Services

Design . Custom Fabrication . Branding . Production Services

Category

Sponsor Activations

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T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival
T-Mobile at the iHeart Music Festival

Frequently Asked Questions

1 How does Hatch create engaging experiences for festival attendees?

Hatch designs unique activations for festivals, such as the tie-dye station and cooling zones with misters and charging stations for T-Mobile at the iHeart Radio Music Festival. Brand ambassadors also provided direct relief to fans with water jet packs and branded cups.

2 What strategies does Hatch use to extend a brand's presence across a large festival venue?

Hatch extends brand presence by creating engaging activations in high-traffic areas like the Daytime Village, and by establishing visibility in main arenas with elements such as branded photo opportunities and press walls. This ensures comprehensive brand exposure throughout the event.

3 What types of services does Hatch provide for festival sponsorships?

For festival sponsorships, Hatch provides comprehensive services including design, custom fabrication of experiential elements, branding integration, and full production services. This ensures a cohesive and well-executed activation from concept to delivery.

4 How does Hatch approach multi-year festival partnerships like the one with T-Mobile?

Hatch engages in multi-year partnerships by consistently delivering impactful sponsorship activations, as demonstrated by their three-year collaboration with iHeart Media for T-Mobile. This involves evolving experiential designs and production services to maintain a fresh and engaging brand presence annually.

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