For the iHeartRadio Country Festival Hatch has partnered with Firestone to produce their fan activations for three consecutive years.
Providing concertgoers fun interactive brand interactions has been central focus for Firestone so we came up with activations that spoke to the spirit of the brand and engaged with fans.
Through a series of photo moments including a tire swing and tire wall fans connected with the brand in an organic setting to the festival creating a connection that was relevant in the moment.
Talent interviews were recorded and streamed and fans were invited to meet their favorite artists at the Firestone garage lounge outside on the festival grounds.
