Hatch

Firestone at the iHeartRadio Country Festival

For the iHeartRadio Country Festival Hatch has partnered with Firestone to produce their fan activations for three consecutive years.

Providing concertgoers fun interactive brand interactions has been central focus for Firestone so we came up with activations that spoke to the spirit of the brand and engaged with fans.

Through a series of photo moments including a tire swing and tire wall fans connected with the brand in an organic setting to the festival creating a connection that was relevant in the moment.

Talent interviews were recorded and streamed and fans were invited to meet their favorite artists at the Firestone garage lounge outside on the festival grounds.

Client

Firestone, iHeartMedia

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations

Category

Live Experiences

,

Sponsor Activations

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Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016
Firestone at the iHeartRadio Country Festival 2016

Frequently Asked Questions

1 How does Hatch create engaging brand activations at large-scale music festivals?

Hatch focuses on designing fun, interactive brand interactions that resonate with the brand's spirit and engage concertgoers. For Firestone at the iHeartRadio Country Festival, this included photo moments like a tire swing and tire wall. These activations aimed to connect fans with the brand organically within the festival setting.

2 What specific services does Hatch offer for sponsor activations at live events?

For sponsor activations at live events, Hatch provides a comprehensive suite of services. These include design, custom fabrication, event management, and production services. This ensures that brand interactions are seamlessly integrated and flawlessly executed within the event experience.

3 How does Hatch facilitate fan engagement and artist interaction during festival sponsorships?

Hatch creates opportunities for fans to connect with brands and artists in memorable ways. At the iHeartRadio Country Festival, this involved inviting fans to meet their favorite artists at the Firestone garage lounge. Talent interviews were also recorded and streamed, enhancing fan engagement.

4 Does Hatch have experience managing long-term partnerships for festival activations?

Yes, Hatch has experience managing long-term partnerships for festival activations. The company partnered with Firestone for their fan activations at the iHeartRadio Country Festival for three consecutive years. This demonstrates their capability in sustained collaboration and successful execution over multiple events.

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