For the third year in a row Hatch worked with Firestone to create their fan experience at the 2017 iHeartMusic Country Festival.
We created a thematic activation area at the Daytime Village with a custom punch cut wood logo header and truss cladding to match the overall branding throughout the festival.
A fun spot to hang out and view the concert, guests posed on the back of a pick-up truck bed and in front of a hubcap wall for social snap shots. The activation offered guests shade from the Texas heat and a place to play some Firestone tire cornhole.
We extended Firestones presence into the main arena bringing back for the third time a favorite photo moment – a foam sculpted and braded iHeartMedia tree with a Firestone tire rope swing.
