Firestone at the iHeart Country Festival

Frequently Asked Questions

1 How did Hatch create an engaging fan experience for Firestone at the iHeart Country Festival?

Hatch designed and produced a thematic activation area at the Daytime Village, featuring a custom wood logo header, truss cladding, a pick-up truck bed photo op, and a hubcap wall. They also brought back a foam sculpted tree with a Firestone tire rope swing in the main arena. These elements provided shade, entertainment like cornhole, and unique photo opportunities for guests.

2 What custom elements did Hatch design and fabricate for Firestone's festival presence?

For the Firestone activation, Hatch created a custom punch cut wood logo header and truss cladding to match the festival's branding. They also designed and fabricated a foam sculpted and branded iHeartMedia tree with a Firestone tire rope swing for the main arena.

3 How long has Hatch partnered with Firestone for the iHeart Country Festival?

Hatch partnered with Firestone for the third consecutive year to create their fan experience at the 2017 iHeartMusic Country Festival. This included bringing back a popular photo moment, the foam sculpted tree with a tire rope swing, for the third time.

4 What types of services did Hatch provide for the Firestone iHeart Country Festival activation?

For the Firestone activation, Hatch provided a range of services including design, custom fabrication, event management, production services, and sponsor activations. This comprehensive approach covered both the creative and logistical aspects of the festival experience.