First year sponsor of the iHeartRadio Music Festival, Buffalo Wild Wings tasked Hatch to recreate the look and feel of their brick and mortal retail locations on the daytime village festival grounds.
Inspired by their properties, we transformed their activation footprint into the B-Dubs fan zone installing an entirely custom set with graphics, neon bar lighting, décor and games.
Inside, fans could grab a beer and snack on some of Buffalo Wild Wings famous wings, watch football and hang out. Outside, fans competed in the Blazin Challenge wing eat-off contest, corn hole and ladder golf on the branded field.
