Buffalo Wild Wings at the iHeartRadio Music Festival

Frequently Asked Questions

1 How did Hatch recreate the Buffalo Wild Wings brand experience at the iHeartRadio Music Festival?

Hatch transformed the activation footprint into a "B-Dubs fan zone," recreating the look and feel of their retail locations. This involved installing a custom set with graphics, neon bar lighting, decor, and games for attendees.

2 What types of fan engagement activities were featured at the Buffalo Wild Wings festival activation?

Inside the fan zone, fans could grab beer and wings while watching football. Outside, Hatch organized interactive games such as the Blazin Challenge wing eat-off contest, corn hole, and ladder golf on a branded field.

3 What specific services did Hatch provide for the Buffalo Wild Wings iHeartRadio Music Festival project?

Hatch provided a range of services for this project, including design, custom fabrication, event management, production services, and sponsor activation. These were essential in bringing the B-Dubs fan zone to life.

4 How does Hatch ensure brand consistency when creating experiential activations at large events like festivals?

Hatch focused on recreating the familiar look and feel of Buffalo Wild Wings' brick-and-mortar locations within the festival environment. They achieved this through custom set design, branded graphics, and specific decor elements to maintain brand identity.