Ulta at the iHeart Music Festival

For the past three years, Hatch has designed and produced Ulta Beauty’s pop up beauty bar at the iHeart Music Festival Daytime Village.

We retrofit a structure tent with custom branding, lounge vignettes, product displays, photo ops and listening stations.

The highlight of the pop up are the make-up stations. Guests are given the opportunity to sit back and relax while a professional stylist makes them over so they can look their best while rocking the festival.

Client

Ulta . iHeart Media

Services

Design . Custom Fabrication . Event Management . Production Services