The CW at the 2017 iHeart Music Festival

For the CW’s 2017 iHeart Music Festival Daytime Village activation Hatch was brought on to recreate Pop’s Chock’Lit Shoppe from the popular show, “Riverdale.”

We built the remote broadcast set on top of a massive two-story truss structure directly opposite the main festival stage. Throughout the two-day festival artists like the “Slow Hands” singer, Niall Horan surprised fans by making appearances at the diner. The CW broadcast interviews from the set where fans gathered for a chance to meet their favorite celebrities and musicians.

Brand ambassadors dressed as wait staff greeted guests with ice cream and “Riverdale” giveaways.

Client

The CW . iHeart Media

Services

Design . Custom Fabrication . Event Management . Production Services