Taco Bell at the 2017 iHeart Music Festival

First time sponsor, Taco Bell, leaned on Hatch to create an engaging fan activation experience at the 2017 iHeart Music Festival Daytime Village.

We transformed a structure tent into a quirky social moment experience that offered guests immersive sets to pose with and share with friends.

Brand ambassadors served frozen desserts to fans from a custom “hand in the hole,” service wall and helped snap pics in front of a giant bendy straw art sculpture.

Client

Taco Bell . iHeart Media

Services

Design . Custom Fabrication . Event Management