Plastics Make it Possible® “Don’t Be Trashy. Recycle” Tour

Plastics Make it Possible® "Don't Be Trashy. Recycle" Tour

We teamed up with Plastics Make it Possible^® and Ogilvy for the “Don’t Be Trashy. Recycle,” mobile experience, a three-week recycling tour celebrating America Recycles Day on November.

The Plastics Make it Possible^® “Recycling RV” made stops in cities including Washington, D.C., New York City, and Baltimore, MD. At each stop, played recycling games, create quirky sharable photos, got a behind-the-scenes look at how recycling works, saw examples of unexpected products made with recycled plastics—and even entered for a chance to win one a iPad Air^TM. Each visitor to the Recycling RV also received a T-shirt made with recycled plastics while supplies last.

We designed and fabricated the Recycling RV to inspire people to recycle more plastics by demonstrating the recycling process. For example, the interactive RV included hands-on demonstrations and displays that illustrated key steps involved in recycling plastic bottles and caps:

Grinding bottles and caps into small flakes;
Using a float-sink tank to separate specific plastics. Plastic flakes are submerged in water to separate them for recycling – due to different densities, the bottle flakes sink to the bottom while the cap flakes float to the top;
Heating plastic flakes and forming them into long, thin strands that are cooled and chopped into small pellets;
Using pellets to make a wide variety of cool and innovative new products: clothing, furniture, vehicle parts, packaging, and more.

Plastics Make it Possible^® highlights the many ways plastics inspire innovations that improve our lives, solve big problems, and help us design a safer, more promising future.

Client

Plastics Make it Possible® . Ogilvy

Services

Design . Custom Fabrication . Event Management