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In partnership with the National Football League, Hatch developed a series of marquee events that each drew players and high profile attendees over the course of 3 days.
Each Suite gave 8 – 10 existing NFL media partners the opportunity to garner awareness from a variety of influencers in entertainment and sports; each through their own bespoke, one of a kind brand experiences.
Here are a few things we were in charge of:
Activated at the 2011 Kickoff, Draft and Madden Bowl and the 2012 Super Bowl The NFL Suite Experience redefined current practices of gifting lounges by elevating the standard “grab and bag” warehouse activation to an organic meaningful experience that drove brand affinity, built relationships and provided guests, sponsors and the NFL an opportunity to come together.
The real value of the NFL Honors Sponsor Suite was its ability to create a mutually beneficial relationship for all involved. NFL activations drove brand association prior to, during and long after the doors closed through relevant media coverage and a social media activations.
Fans were able to share the experience via Twitter, Facebook and posted content on the NFL website and YouTube partners.
Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations
Sponsor Activations · Enterprise B2B · Digital and Broadcast
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