Mars at the 2017 iHeartRadio Music Festival

For their 2017 iHeartRadio Music Festival activation, Mars partnered with Hatch for the third consecutive year bringing their vision of “school of rock” to life.

We took over a basic structure tent and lined the walls, floor to ceiling, with stacks of printed vinyl records, surrounding fans in a visual music library.

Fans entered the experience through either the Left Twix or Right Twix doors, which were marked by split color carpeting throughout the entire footprint.

Outfitted brand ambassadors ushered fans through tons of interactive experiences including vinyl spin art, Bite-Size Beats studio, and finally into a life sized caramel m&m’s bag for a socially sharable photo op.

All fans left with a tasty swag bag, and a few lucky guests were upgraded to exclusive VIP experiences.

Client

Mars, iHeartMedia

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations