Macy’s at the 2016 iHeartRadio Music Festival

Macy's at the 2016 iHeartRadio Music Festival

For several years Macy’s partnered with iHeart as the official custom t-shirt partner at the Daytime Village festival grounds. In 2016 Hatch was challenged to bring what was traditionally a slam packed experience to an even higher and more efficient level.

The structure tented activation space was split into 2 main footprints, and over the course of the day fans could queue for a socially sharable photo op, their custom printed t shirt or for a limited-space meet and greet with Macy’s Rising Star competition winner.

Brand ambassadors connected with fans at every step to make sure lines flowed and any questions were answered.

We extended Macy’s visibility inside the T-Mobile Arena for the main concert with large format branding.

Client

Macy's, iHeartMedia

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations