LG G3 Global Launch

One of the biggest smartphones of the year, LG globally introduced the world to its eagerly anticipated LG G3 smartphone.

With launch events taking place in six cities worldwide — London, New York, San Francisco, Seoul, Singapore and Istanbul — LG pulled out all stops to wow consumers with its best smartphone to date in the new LG G3. The primary launch held in London was live streamed to satellite press events globally.

Hatch was tasked to produce the two concurrent US events which featured live streamed viewings of the London reveal, custom interactive hands on displays that enabled attendees to get a first look at the smartphone’s latest features, one-on-one training sessions with product specialists and cocktails and hors d’oeuvres.

Our team designed, custom fabricated and installed the displays and branding materials, provided the technology and coordinated the global stream and managed the events in both US locations.

Client

LG Electronics . Ogilvy

Services

Design . Custom Fabrication . Event Management . Production Services