iHeart Music Festival Village 2017

After building upon the successful partnership developed over the previous two years, iHeartMedia brought back Hatch to Las Vegas, NV to help produce one of the most anticipated music festivals in the United States.

The lineup for the 2017 Daytime Village presented by Capital One at the iHeartRadio Music Festival included Migos, Julia Michaels, Halsey, Flume, Little Mix, French Montana, Niall Horan, Bleachers, Kelsea Ballerini, Judah & The Lion, Bebe Rexha, Noah Cyrus, Hey Violet, Cheat Codes, All Time Low, and Khalid.

Hatch has helped produce the festival since 2015. In addition to branding and event signage, producing the red carpet press rooms, VIP lounge, outlet interview studios and broadcast studio we design, fabricate and integrate all the sponsor activations at the Daytime Village.

The 2017 partners included Capital One, The CW, Glade, Hyundai, Inkbox, Macy’s, State Farm, Mars, T-Mobile, Ulta and Taco Bell.

For each sponsor we were in charge of making sure their brand representation and KPI performance goals were met in a seamless integration that complimented the spirit and style of the Festival.

Client

iHeart Media

Services

Management . Design . Custom Fabrication . Sponsor Activation . Brand Integration