iHeart Country Festival 2018

For the fourth straight year iHeartMedia brought on Hatch to return to Austin, TX to help throw one of the largest Country music festivals in the United States.

The leading audio media company in America brought together Country music’s biggest starts and fans at the Frank Erwin Center for the 2018 iHeartCountry Festival.

It was an extraordinary lineup that included, Luke Bryant, Keith Urban, Dustin Lynch, Cole Swindell, Maren Morris, Sugarland, Luke Combs, Billy Currington, Dan + Shay, Jon Pardi and Brett Young, with more. Bobby Bones hosted the superstar event which streamed live on AT&T platforms and aired across more than 120 Country radio stations.

Hatch has been a co-producer of the iHeartCountry festival since 2015. In addition to producing the red carpet press rooms, outlet interview studios, broadcast studio and official backstage VIP and artist lounge we design, fabricate and integrate all the sponsor activations in the arena and at the Daytime Village.

The 2018 partners included Advance Auto Parts, AT&T, Roche Diabetes Care, maker of the ACCU-CHEK® Guide system, Taco Bell® and Tito’s Handmade Vodka and the Festival’s benefiting charity was St. Jude Children’s Research Hospital.

For each sponsor and St Jude we were in charge of making sure their brand representation and KPI performance goals were met in a seamless integration that complimented the spirit and style of the Festival.

Client

iHeart Media

Services

Management . Design . Custom Fabrication . Sponsor Activation . Brand Integration . Hospitality . Production