Firestone at the 2017 iHeart Country Festival

For the third year in a row Hatch worked with Firestone to create their fan experience at the 2017 iHeartMusic Country Festival.

We created a thematic activation area at the Daytime Village with a custom punch cut wood logo header and truss cladding to match the overall branding throughout the festival.

A fun spot to hang out and view the concert, guests posed on the back of a pick-up truck bed and in front of a hubcap wall for social snap shots. The activation offered guests shade from the Texas heat and a place to play some Firestone tire cornhole.

We extended Firestones presence into the main arena bringing back for the third time a favorite photo moment – a foam sculpted and braded iHeartMedia tree with a Firestone tire rope swing.

Client

Firestone, iHeart Media

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations