Fabletics Soho Store Launch

For the launch of the Fabletics Soho Store in New York City, Hatch was asked to assist in the production of their exclusive invite-only opening night bash.

Based on their newly reimagined brand kit, Hatch designed socially sharable moments throughout the space that brought color and light to the retail store.

Hatch coordinated and crafted the menu that was sampled on custom peg boards that included mini juices, soba noodles and treats for guests throughout the evening. Photo booth teams were provided to capture GIFs and photos along the existing boxing bag and guests were invited to share the content through their own social media pages.

Client

Fabletics

Services

Custom Fabrication . Event Management . Production