Fabletics & Demi Lovato Collaboration Launch Event

When Fabletics launched their Demi Lovato collaboration, they tasked Hatch with designing, coordinating and executing the press launch party.

The event took place in the garden of the iconic Beverly Hills Hotel. Guests were treated to an Alice in Wonderland-esque garden party.

Apart from the garden design with chic pastel furniture, the event also featured a giant chess set, vintage bicycles, a juice bar and a custom boxing ring. The ring was a tie-in to the “Girl Up” campaign which highlighted the customized boxing gloves. The boxing ring was also used as a photo booth backdrop for guests to take black and white photos and boomerangs throughout the evening.

The event was hosted by Kate Hudson and featured a DJ set by Samantha Romson. A-list guests include the guest of honor Demi Lovato, Erin Foster, Baron Davis, Molly Sims, Amanda Peet and Kelly Sawyer.

Client

Fabletics

Services

Custom Fabrication . Event Management . Production