Edge of Seventeen at the 2017 iHeartRadio Music Festival

To promote the upcoming release of “Edge of Seventeen,” STX Entertainment brought us on to produce their fan experience at the iHeartRadio Music Festival.

We integrated the experience into the main entrance of the Daytime Village Festival lining the path to the concert with alternating custom hedge and slat panels with branded set walls.

Movie posters and monitors showcasing the film trailer flanked a fan tag wall where guest could write their own message.

Brand ambassadors were on hand to pass out frozen treats and help take branded selfies.

Client

STX Entertainment, iHeartMedia

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations