Hatch

VIBEE Dead & Co. The Venetian Las Vegas

Hatch was hired as executive producer and designers of the 22,000 square foot two story former Barney’s department store in the Venetian Hotel’s Mall. The desire is for this experience to be fun, interactive and playful pulling from the rich history of Dead & Co and its roots with the Grateful Dead. Utilizing iconic imagery of Dancing Bears, terrapins and more, Hatch was tasked to build an experience that would satisfy the deepest of Dead Heads while always staying authentic to Dead & Co.

The experience hub was created to offer Dead & Company fans a free space to celebrate, shop, and explore the Grateful Dead’s legacy. In partnership with Vibee, a Live Nation destination experience company, it was open throughout Dead & Company’s residency at Sphere at the Venetian in Las Vegas. 

Our Responsibilities:

  • Overall Design
  • Staging
  • Video
  • Lighting Elements
  • Scenic Fabrication
  • Furniture
  • Decor
  • Photo Activation
  • Graphics and Branding
  • Florals
  • Full Install and Strike
  • Trucking and Logistics
Client

VIBEE Dead & Co.

Services

Design, Production, Video and Staging

Category

Live Experiences

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Frequently Asked Questions

1 How does Hatch ensure authenticity and engagement when creating experiences for established fan bases like Dead & Co.?

For the VIBEE Dead & Co. experience, Hatch focused on creating a fun, interactive, and playful environment. They drew from the rich history and iconic imagery of Dead & Co. and the Grateful Dead to ensure the experience resonated deeply with fans while remaining authentic.

2 What is Hatch's capacity for managing the full production and logistics of large-scale experiential activations?

Hatch served as executive producer and designers for the 22,000 square foot, two-story VIBEE Dead & Co. space. Their responsibilities included overall design, staging, video, lighting, scenic fabrication, full installation, strike, and trucking and logistics, demonstrating comprehensive production management.

3 How does Hatch collaborate with partners on experiential projects for major events or residencies?

For the VIBEE Dead & Co. experience, Hatch partnered with Vibee, a Live Nation destination experience company. This collaboration delivered an experience hub that was open throughout Dead & Company’s residency at Sphere, providing a space for fans to celebrate and explore the band's legacy.

4 What specific design and production elements does Hatch handle for immersive brand activations?

For the VIBEE Dead & Co. project, Hatch's services spanned overall design, staging, video, lighting, scenic fabrication, furniture decor, photo activation, graphics, branding, and florals. They managed the entire process from concept through full installation and strike.