For ten days each August, connoisseurs and enthusiasts from around the world converge on the Monterey Peninsula to celebrate the ultimate in automotive design, engineering and camaraderie among fellow aficionados.
The crown jewel in a whirlwind of events is The Quail, A Motorsports Gathering. Since its inception, it has combined a lush setting on a golf course nestled against the Santa Lucia mountain range with exceptional cuisine and the finest examples of vintage sporting automobiles seen during the week.
In 2017 Hatch was brought on to elevate the overall experience of the event through cohesive production design and signage and have been on board ever since.
We design and produce the main stage, marketplace pavilion, Grand Entrance, VIP lounges, food pavilions, and Best of the Best gala as well as design and produce the branding and signage for the event.
Additionally we assumed the role of overall production management including logistical production coordination with the city and producers, marshaling and load in of all sponsors and participants.
