State Farm at the iHeart Music Festival

Frequently Asked Questions

1 How did Hatch integrate brand messaging and a cause into the State Farm iHeart Music Festival activation?

Hatch designed the "Neighborhood of Good Lounge" for State Farm, integrating their "Here to Help" initiative. The activation encouraged festival-goers to participate in "acts of good" by volunteering to fill after-school activity packs, directly benefiting the Boys and Girls Club of America.

2 What interactive and engaging elements were part of the State Farm festival experience?

Hatch incorporated augmented reality (AR) app-reactive branding, album, and poster elements that displayed fun overlay content when viewed through an app. Brand ambassadors also engaged fans by distributing Jake from State Farm hats and encouraging participation in the charitable activity.

3 What production and design services did Hatch provide for this festival activation?

Hatch provided comprehensive design, custom fabrication, and production services for the State Farm activation. This included retrofitting a structure tent with custom graphic paneling and mounting AR-reactive branding elements.

4 How did the activation create a comfortable and functional space for festival attendees?

The "Neighborhood of Good Lounge" offered a space for fans to relax and cool off within lounge vignettes. It also provided practical amenities like charging stations and a feed of the main concert stage for attendees.