Hatch

Social Underground at SXSW

We teamed up with Samsung, Nerdist Industries & Comixology to host the The SXSW Gaming Expo closing night party at the Palmer Events Center, in Austin, TX.

Highlighted by performances from Ra Ra Riot and Youngblood Hawke the free event titled, Social Underground, was presented by Samsung Galaxy.

Prior to the show, we hosted the official SXSW cosplay contest at Social Underground with hosts Meg Turney and Seth Herzog.

We handled event management, production, the VIP lounge, branding and marketing for the show.  We even built a life size LEGO Chris Hardwick!

Leading up to the concert we deployed a street marketing promotional stunt – placing old school phone booths retrofitted with Samsung Galaxy smartphones around the city.  We developed a custom app that played recorded messages from Chris Hardwick through a handheld receiver while promotional content played on the smartphone.  Fans were digitally rewarded with free cupcake and given the opportunity to enter to win VIP passes to the concert.

Client

Samsung, Nerdist Industries, Comixology

Services

Design . Custom Fabrication . Event Management . Production Services

Category

Enterprise B2B

,

Live Experiences

,

Performance Marketing

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Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW
Social Underground at SXSW

Frequently Asked Questions

1 What services did Hatch provide for the Social Underground event at SXSW?

Hatch handled comprehensive event management and production for the Social Underground closing night party. This included managing the VIP lounge, branding, marketing for the show, and custom fabrication, such as building a life-size LEGO Chris Hardwick.

2 How did Hatch approach brand activation and fan engagement for Samsung at SXSW?

Hatch implemented a street marketing stunt using retrofitted old-school phone booths with Samsung Galaxy smartphones. They developed a custom app that played messages from Chris Hardwick and promotional content, digitally rewarding fans with cupcakes and entries to win VIP passes.

3 Which companies did Hatch partner with to host the Social Underground event?

Hatch teamed up with Samsung, Nerdist Industries, and Comixology to host the Social Underground event. This collaboration brought together technology, entertainment, and comics for the SXSW Gaming Expo closing night party.

4 What kind of entertainment was featured at the Social Underground event?

The Social Underground event featured musical performances by Ra Ra Riot and Youngblood Hawke. Additionally, Hatch hosted the official SXSW cosplay contest with hosts Meg Turney and Seth Herzog prior to the concert.

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