Hatch

Sephora USA, MWBE 2025

As Sephora’s main production partner, HATCH was entrusted with designing and executing a memorable event for Sephora employees. HATCH partnered with 12+ brands to ideate, produce, fabricate and execute their immersive experiences as part of the Multi-World Brand Experience (MWBE). The MWBE was 4.5 hours of exploring 60+ brand booths over two of the Aria’s floor levels. 

Brands we collaborated with include:

  • Chris McMillian
  • Crown Affair
  • Huda Beauty
  • Kayali
  • Kérastase
  • Messy
  • PHLUR
  • YSE Beauty
  • Sephora Collection
  • Sephora Employee Rewards
  • Sephora Fragrance
  • Sephora Gift Cards
Client

Sephora USA

Services

Design . Custom Fabrication . Event Management . Production . Attendee Experience .

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Frequently Asked Questions

1 What is Hatch's approach to managing large-scale experiential events, such as the Sephora MWBE?

For the Sephora MWBE, Hatch served as the main production partner, entrusted with designing and executing the event. This involved ideating, producing, fabricating, and executing immersive experiences for 12+ partnered brands across 60+ booths over two floor levels.

2 How does Hatch integrate multiple brands into a cohesive and immersive event experience?

Hatch partnered with over 12 brands for the Sephora MWBE to ideate, produce, fabricate, and execute their individual immersive experiences. This created a Multi-World Brand Experience featuring 60+ brand booths, allowing attendees to explore diverse offerings within a unified event structure.

3 What specific services does Hatch offer for event design and production, as demonstrated by the Sephora project?

For the Sephora USA MWBE 2025 event, Hatch provided a range of services including Design, Custom Fabrication, Event Management, Production, and Attendee Experience. These services covered the entire process from concept to execution.

4 Can Hatch handle custom fabrication for unique event elements?

Yes, custom fabrication is one of the services Hatch provided for the Sephora USA MWBE 2025 event. This capability allows them to produce unique and tailored elements essential for immersive brand experiences.

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