In 2015, Hatch worked with Pepsi on several of their sponsorship zones of the iHeartMusic Festival weekend, the largest of which was creating a bespoke Pepsi Chill Zone where fans could escape the heat and enjoy some ice-cold Pepsi, literally.
Fans entered the Chill Zone experience through a blue glowing tunnel of Pepsi cans to find themselves enveloped in air conditioning, piles of snow with grab n go cans, and custom fabricated ice versions of their favorite games.
Hatch also integrated Pepsi into the Daytime Village VIP lounge, a large indoor/outdoor tent just off the main stage. Upon entry, VIP guests enjoyed air conditioning, a serene branded environment and a host of Pepsi beverages.
