Nerdist Industries Borderlands Laser Tag, SDCC

Frequently Asked Questions

1 What kind of immersive experience did Hatch create for the Borderlands product launch?

For the launch of Borderlands the Pre-Sequel, Hatch custom fabricated a complete laser tag arena at Petco Park. This allowed up to 49 players to participate simultaneously in a 10-minute game, designed to immerse them in the Borderlands world.

2 What was Hatch's role in the event production for the Borderlands Laser Tag at SDCC?

Hatch was responsible for the event management and production of the weekend-long Borderlands Laser Tag experience. This included custom fabrication of the arena, managing player flow, and overseeing additional activities like a candy booth and an interactive stage.

3 How did Hatch incorporate brand partnerships into the Borderlands Laser Tag activation?

Hatch teamed up with Nerdist Industries and 2K Games to create this sponsor activation. The event featured an interactive stage with Nerdist talent and integrated elements like a free candy booth, enhancing the brand presence for the Borderlands launch.