The most epic get-together in spatial computing this side of the stratosphere.
After ten years in the making, Magic Leap, revealed its vision for the future of spatial computing at its inaugural L.E.A.P. developers conference. And just like the company and all the visionary Leapers who have made the impossible come to life, this conference was never meant to be ordinary.
Creators, developers, partners and pioneers from all over the world converged upon Los Angeles to learn how to squeeze every bit of world-building brilliance out of Magic Leap’s premier spatial computing wearable, Magic Leap One Creator Edition.
“Blood-thirsty robots, augmented board games, and life-sized space mechs were just a few of the offerings at Magic Leap’s inaugural L.E.A.P. developer conference, held at the Magic Box @ the Reef. The two-day conference offered visitors the chance to check out a myriad of upcoming experiences and updates for the Magic Leap One Creator Edition headset, as well as attend an impressive collection of keynote presentations lead by notable figures such as Richard Taylor, Co-Founder of Weta Workshop, John Donovan, CEO of AT&T Communications, and Andy Serkis, actor and creator of Imaginarium Studios.” – Kyle Melnick, VR Scout
Over a year before the launch we were asked to create an experience that told the unique story of Magic Leap. We created a holistic journey that built a community who continues to actively promote Magic Leap as a company dedicated to discovering the possibilities in the impossible.
By developing overlapping initiatives that provided consistent and engaging messaging we created bonds through immersive touchpoints that seeded curiosity and opened portals to the Magicverse.
Working closely with Magic Leap’s brand team, R/GA, and the Magic Leap Studios, marketing and PR teams we began the process of dreaming up an expansive immersive experience that would set the tone and drive messaging for the company’s first developers’ conference. Intent and detail were the hot topics as we dove into the design process. “What” was always challenged with “Why” and details were integral to telling a compelling story.
