Utilizing only 400 square feet Hatch was tasked to deliver the highest level of impact to over 250,000 consumers in just over a 4-day stretch, each year at San Diego Comic Con from 2009-2014.
Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. With film, television and comics divisions, Legendary is dedicated to delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic..
Hatch was entrusted with the task of showcasing Legendary’s work at the most important fan conferences in the country from 2009-2014.
The 2014 Activation:
We worked with master filmmaker Guillermo del Toro to bring his incredible imagination to life, delivering two unique fan experiences for Pacific Rim and Crimson Peak. The booth hosted unique physical props from the hotly anticipated Warcraft, giving fans an exclusive first look right out of the world of the film. Additionally the booth offered previews of Legendary’s upcoming psychological thriller As Above/So Below and the new catalogue of titles from Legendary Comics.
Crimson Peak Gothic Gallery
Step inside the imagination of Guillermo del Toro with The Gothic Gallery, an immersive handcrafted exhibit from master filmmaker. This exclusive fan experience offered a glimpse behind the curtain of Crimson Peak, through an intimate set piece of the gothic haunted house he is creating… Beware Crimson Peak!
Pacific Rim Jaeger Pilot
We worked closely with the leading pioneers of virtual reality, Oculus VR, to deliver a new benchmark in Oculus Rift experiences. Fans experienced what it feels like to pilot a 250-foot robot as they stepped into a fully-realized Jaeger Combat Simulator. Strapping on the Oculus Rift headset, fans got a chance to ‘Drift with the Rift’ and experience the beloved universe of Pacific Rim in a whole new way.
