Hatch rang in the holiday season with iHeart and fans across the country for the 2016 iHeartRadio Jingle Ball Tour presented by Capital One with stops in major cities across the US including Dallas, San Francisco/The Bay Area, Los Angeles, St. Paul/Minneapolis, Philadelphia, New York, Boston, Washington, D.C., Chicago, Atlanta, Tampa, and Miami/Ft. Lauderdale.
We took charge of the celebrity gifting suite, designing and activating the sponsor areas and produced the Mercedes-Ben and Capital One broadcast interview sets, red carpet arrivals and VIP lounge, complete with a traveling fireplace.
We activated the Allstate “Sing Merry Mayhem Karaoke” fan experience which invited guests to belt out their favorite tunes in a social sharing booth.
Additionally, we produced the Ulta Beauty make over and The CW and Capital One photo moment fan activations.
The shows were live streamed on CWTV.com and The CW App with a broadcast special aired on The CW Network.
CharliePuth, Daya, Diplo, and Fifth Harmony headlined this year’s national tour in select cities, and were joined by them all-star lineups across major cities that included Bruno Mars, Justin Bieber, Britney Spears, Niall Horan, Backstreet Boys, Ariana Grande, Ellie Goulding, The Chainsmokers, and Martin Garrix, among so many others.
