iHeart Country Festival

After two years of a great partnership iHeartMedia brought back Hatch to help produce the iHeartRadio Country Festival in Austin, TX.

With performances by Jason Aldean, Little Big Town, Dierks Bentley, Brantley Gilbert, Rascal Flatts, Old Dominion, Jake Owen, Darius Rucker, Lady Antebellum, Kelsea Ballerini, Bobby Bones and The Raging Idiots and Kip Moore the Frank Erwin Center was the hottest spot to be for a country music fan.

Bobby Bones hosted the superstar event which aired and the AT&T AUDIENCE Network and across more than 120 Country radio stations.

In addition to producing the red carpet press rooms, outlet interview studios, broadcast studio and official backstage VIP and artist lounge Hatch designed, fabricated and integrated all the sponsor activations in the arena and at the Daytime Village.

Two of the highlights from this festival were the 10’ high custom wall sconce constructed from drum sticks we designed and fabricated the VIP and artist lounge and the walk in Texas map for the artist photo studio.

Frequently Asked Questions

1 What was Hatch's role in producing the iHeartRadio Country Festival?

Hatch was brought back by iHeartMedia to help produce the iHeartRadio Country Festival in Austin, TX. Their responsibilities included managing performances, producing red carpet press rooms, interview studios, and the broadcast studio, as well as designing and fabricating sponsor activations.

2 How does Hatch handle sponsor activations for large-scale festivals?

For the iHeartRadio Country Festival, Hatch designed, fabricated, and integrated all sponsor activations within the arena and at the Daytime Village. This demonstrates their capability to create custom and integrated brand experiences for events.

3 What kind of custom experiential design did Hatch provide for the festival?

Hatch designed and fabricated unique experiential elements, such as a 10-foot high custom wall sconce made from drum sticks for the VIP and artist lounge. They also created a walk-in Texas map for the artist photo studio.

4 Did Hatch integrate broadcast and media elements into the iHeartRadio Country Festival?

Yes, Hatch produced the broadcast studio for the iHeartRadio Country Festival, which aired on the AT&T AUDIENCE Network and across more than 120 Country radio stations. They also managed red carpet press rooms and outlet interview studios.

Frequently Asked Questions

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