Frequently Asked Questions

1 What was Hatch's scope of work for the iHeartCountry Festival?

Hatch was brought back to help produce the third annual iHeartRadio Country Festival. Their role included producing the main festival, red carpet press rooms, broadcast studio, backstage VIP areas, and the after-party. They also produced the first-ever iHeartCountry Daytime Festival.

2 How did Hatch manage sponsor activations and fan engagement at the iHeartCountry Festival?

Hatch designed, fabricated, and integrated all sponsor activations within the arena for the main festival. For the iHeartCountry Daytime Festival, they produced fan zones and interactive experiences for brand partners such as Aaron’s, AT&T, Firestone, Flonase, Mountain Dew, State Farm, and Tito’s Handmade Vodka.

3 How was the iHeartCountry Festival broadcast and integrated with media?

The superstar event, hosted by Bobby Bones, aired on the AT&T AUDIENCE Network and was broadcast across more than 120 Country radio stations. Hatch's production services included setting up the broadcast studio to facilitate this extensive media integration.