First-time sponsor at the iHeartRadio Music Festival Daytime Village, Hyundai worked with us to produce their fan experience and backstage talent interview activation.
The fan activation was a reprieve from the Las Vegas sun with a lounge under a custom cladded shaded roof structure. Brand ambassadors educated guests on Hyundai’s line of cars and handed out swag while guests relaxed and watched concert footage from a main stage feed.
We created a first of its kind interview experience for the Hyundai backstage artist lounge – a heart shaped ball pit for hosts and talent. Surrounded by colorful branded plastic balls iHeart hosts chatted with celebrities and artists while we captured the content from a production rig above. Interviews were streamed across social platforms and the iHeartRadio app.
