Hatch

Hulu at the iHeartRadio Music Festival

Hulu partnered with us to produce their fan activations at the iHeartRadio Music Festival in Las Vegas, NV.

We built a truss structure tent for their experience with custom branded walls and wood laminate flooring.  TVs were mounted to the walls to showcase Hulu’s huge and diverse catalog of programming.

Inside fans took quizzes on tablets for a chance to win prizes and were inserted into their favorite shows at the green screen photo booth.

Brand ambassadors were on hand to give out free 1 month subscription cards and ice cream from behind a custom Hulu bar.

Outside the tent guests lounged in green and white hammocks, posed for HuluHeartsTV selfies and added their favorite show titles to the Hulu Tell and Tag wall.

Client

Hulu, iHeartMedia

Services

Design . Custom Fabrication . Event Management . Production Services . Sponsor Activations

Category

Live Experiences

,

Sponsor Activations

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Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival
Hulu at the 2015 iHeartRadio Music Festival

Frequently Asked Questions

1 What types of fan engagement and experiential activations did Hatch create for Hulu at the iHeartRadio Music Festival?

Hatch designed a truss structure tent with custom branding, featuring interactive quizzes on tablets, a green screen photo booth, and a custom Hulu bar. Outside, guests enjoyed hammocks, photo opportunities, and a "Tell and Tag" wall for show titles. Brand ambassadors distributed subscription cards and ice cream.

2 How did Hatch incorporate Hulu's brand identity into the festival experience?

Hulu's brand was integrated through custom branded walls, a custom Hulu bar, and green and white hammocks. The activation also featured HuluHeartsTV selfie opportunities and a "Hulu Tell and Tag" wall for fan interaction, allowing guests to add their favorite show titles.

3 What services did Hatch provide for Hulu's activation at the iHeartRadio Music Festival?

Hatch provided a range of services including design, custom fabrication, event management, and production services for Hulu's fan activations. This encompassed building the tent structure, installing interactive elements, and managing brand ambassadors on-site.

4 What interactive technologies or elements were used to engage fans at the Hulu activation?

Fans engaged with tablets for quizzes to win prizes and used a green screen photo booth to be inserted into their favorite shows. TVs mounted on walls showcased Hulu's programming catalog, and a "HuluHeartsTV" selfie station encouraged social sharing.

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