For Glade’s 2017 activation at the iHeartMusic Festival Daytime Village, Hatch designed and produced the Aloha Lounge, promoting Glade’s newest collection of tropical scented oils.
Using a plain structure tent as our base, we outfit the walls with custom graphics and completely redesigned the interior into a zen, tropical, chill lounge for fans to get out of the heat.
Brand ambassadors interacted with fans, chatting about the product, and taking their photos in front of our giant living wall or the outdoor custom swing sets.
Inside, guests were invited to visit the scent bars, treat themselves to a swag bag and recharge in air conditioning before heading back out into the grounds.
