Garnier partnered with Hatch for multiple years at the iHeartRadio Music Festival Daytime Village, bringing to life a festival braid bar for fans of all ages.
Guests were invited to branded stations where they spoke with a Garnier stylist, flipped through digital look books and experience a range of Garnier products.
Options included tons of festival braid styles and custom hair tattoos. Once styled, guests were shown to the branded photobooth for their “after” photo.
The space also doubled as a meet and greet zone for fans with Garnier partner artists.
