For the 2014 CMT Music Awards at Bridgestone Arena on June 4, 2014 in Nashville, Tennessee Crown Royal brought Hatch on board to produce their Hero’s Project talent lounge.
We transformed the arena’s backstage into a branded lounge where celebrities, musicians and VIP guests were invited to share messages and create care packages for American Heroes across the country.
The Crown Royal Heroes Project program recognized inspiring individuals making generous contributions to their communities. From military members and teachers to volunteers and public service individuals, Crown rewarded them with “royal” experiences.
