Experiential Marketing Case Study: Black Label Media House at Sundance

Frequently Asked Questions

1 How does Hatch design and execute exclusive industry networking events?

Hatch created the Black Label Media House at the Sundance Film Festival as an exclusive social networking experience. It was designed to bring together celebrities, filmmakers, industry leaders, and tastemakers to share ideas over food, cocktails, and music performances.

2 What types of brand activations does Hatch integrate into high-profile events like the Sundance Film Festival?

At the Black Label Media House, Hatch integrated various sponsor activations. An example provided is UGG's Shoe for Slipper Swap, which was part of the overall event experience that also included film screenings and live entertainment.

3 What is Hatch's experience in producing events for major film festivals?

Hatch partnered with Black Label Media to create and produce the Black Label Media House at the Sundance Film Festival for three consecutive years (2013, 2014, and 2015). This involved managing film screenings, private dinners, live entertainment, and ski experiences.

4 How does Hatch select and utilize unique venues for creating immersive event experiences?

For the Black Label Media House, Hatch utilized the privately-owned Deer Field Estate, noting its distinctive location higher than other residences in Deer Valley. This venue provided a perfect setting for film screenings, nightly private dinners, and live entertainment.