iHeartMedia and AT&T DIRECTV threw the celebration of summer with the iHeartSummer ’17 Weekend by AT&T at the legendary Fontainebleau Miami Beach on Friday, June 9 and Saturday, June 10, 2017.
We returned to south Florida to produce DIRECTV’s fan experiences as well as iHeartMedia’s VIP and back of house activations and sponsor integration throughout the event.
The weekend-long event featured live performances from DJ Khaled, Halsey, Miley Cyrus, Backstreet Boys, Fifth Harmony, Noah Cyrus and more special guests.
In addition to performances from the year’s top artists, the jam-packed weekend celebrated all things summer with a variety of beach games, events and activities including the All-Star celebrity beach volleyball tournament featuring some of today’s hottest artists, athletes, DJs and more.
We designed and crafted the custom branding and social moments, VIP cabanas and fan engagement opportunities throughout the hotel.
From a celebrity volleyball tournament and pools side performances and events to the official talent Instagram set and Sally the Sawn, the world’s largest inflatable pool floaty, Hatch took on the production and activation management for DIRECTV’s fan presence.
