For the title sponsor of the 2017 iHeart Radio Country Music Festival, iHeart Media tasked Hatch with creating a unique interactive space for patrons visiting the outdoor village area and a premium experience for its VIP guests inside the arena.
We designed and fabricated a fun creative space for the village experience that featured an oversized headphone photo op, VIP viewing deck and a design studio where guests were able to customize their co-branded tote bags, charge up their phones and participate in a live paint by numbers art mural commissioned by a local Austin graffiti artist.
For the arena, we created custom branding installations for AT&T Direct TV throughout the VIP areas and the official broadcast studio. From a living wall in the shape of the AT&T globe and a custom 16’x10′ light wall made up of thousands of drum sticks to the set for the official artists’ broadcast studio and AT&T Direct TV VIP backstage lounge we designed, fabricated and managed the complete guest experience.
